Soft2Bet Launches Four Of Its Top iGaming Brands To Service Indian Market
The online gambling market in India has grown rapidly during the last 24 months as both domestic and international operators have launched new gaming portals to cater to the gaming needs over of 1.3 billion people.
During this time, multiple operators have launched gaming products covering online casino games, daily fantasy sports (DFS), sports betting, live casino games and e-sports to test the Indian market and find out what exactly Indian gamers are interested in.
Soft2Bet has become the latest offshore gaming provider to enter the Indian market. The company has launched as many as four different iGaming websites to let the market get familiar with its brand and suite of gaming offerings.
The entry into the Indian market comes as no surprise for those familiar with the Soft2Bet brand as the operator had earlier announced that it has strategic plans to expand into new markets and strengthen its brand reputation across the world.
Who Is Soft2Bet?
Soft2Bet is a reputed gaming provider that is licensed by a number of reputed gaming regulators including Spelinspektionen – the Swedish Gambling Authority and the Malta Gaming Authority (MGA). The company has offices in Malta, Bulgaria and Cyprus employing over 250 personnel who work on designing, developing and marketing a host of impressive online casino games and a sports betting platform.
Soft2Bet has over 16 different brands spread across the online casino and sports betting niche. The company has tied up with some of the leading gaming developers in the world and has a portfolio of over 2,000 casino games that if offers across it portfolio of online casinos.
Online Casino Brands
Some of the popular online casinos that come under the Soft2Bet brand include: Boaboa Casino, Buran Casino, Cadoola Casino, YoYo Casino, Wazamba Casino, Alf Casino, Nomini Casino and Light Casino.
Sports Betting Brands
Some of the popular online sportsbooks that come under the Soft2Bet brand include: Rabona, Campo Bet, Librabet, Casinia, Malina Casino and Zulabet.
All of the online gaming and sports betting offers from Soft2Bet are customized to provide players with a world class online gaming experience. These online casino brands welcome new players with some attractive bonuses, have exciting on-going promotions and provide players with a safe and secure online gaming experience.
Four Brands That Are Now In India
Soft2Bet has launched two online casinos and two sportsbooks for the Indian market. The company confirmed that it has launched Wazamba Casino and Nomini Casino while the two sportsbooks are Campobet and Rabona.
The operator has some exciting bonuses to welcome Indian casino players and sports bettors. Soft2Bet has also confirmed that it has plans to launch all of its online casino and sports betting brands into the Indian market very soon.
This may not be the best time for Soft2Bet to launch its sportsbooks as there is hardly any sports betting action taking place around the world. However, this could also work in the operators favour as it can use this down time to market and develop its sports betting brand in India.
The two sportsbooks from Soft2Bet will offer cricket betting – which is the most popular form of sports betting in India. The Indian Premier League (IPL), which is the biggest and richest T20 domestic cricket league in the world, was meant to start in March but has been postponed due to the coronavirus pandemic.
The IPL governing body is still hopeful that if things turn around for the good, they will be able to host IPL 2020 by the end of May or early June. If this happens, it would be a great boost for Campobet and Rabona as they will be able to promote the IPL and look to attract cricket bettors in India as cricket betting witnesses a significant spike in India during the IPL season.
For now, Soft2Bet will now have to focus on its two online casinos and test the Indian market. There appears to be a bigger demand for daily fantasy sports and e-sports than online casino games but this could be because there are more DFS games being advertised in India than online casino games.
Soft2Bet will have to come up with an innovative strategy to boost its online casino offerings and offer games like rummy and teen patti that are very popular with the local market!