Gauselmann Initiates New Social Responsibility Enterprise in the UK
Gauselmann, the gambling giants headquartered in Espelkamp, Germany, have launched a new social responsibility advisory board.
As well as creating the board, the firm will also create a new role to focus solely on customer and player experience, something that forms part of its latest ‘360’ programme.
Gauselmann believes that its 360 programme will represent the biggest social responsibility campaign undertaken by any low-stakes betting company anywhere in the British market.
360 and the Advisory Board
The ‘360’ has been initiated within an alliance with Global Guidance Group, the Amsterdam-based responsible gambling standards body which develops a certification system for both suppliers and gambling operators alike.
Known as G4, Global Guidance Group will work with Gauselmann UK to conduct what they call a cultural assessment of their business plan. The assessment involved interviewing all staff from the board to the customer service reps, setting out a proper plan.
To create a more socially responsible business for the future, the firm and its partner will establish the advisory board. The board will be made up of external specialists and senior executives, together creating the infrastructure needed.
The all-new advisory board is made up of six people. It has been instructed to set all the key objectives and performance indicators required to meet targets and justify results. As well as this, the board needs to establish any other methods of measuring success if needed.
The board’s other tasks will most likely include coming up with fresh ideas to raise the standards of the firm in all its areas, potentially to be done by feasting on the experience of those helping from the outside who have worked either in other gambling territories or other business all together.
Working alongside the new advisory board, the customer experience manager will be tasked with reporting directly to the chief executive.
Gauselmann Aiming for the “Very Highest Standards.”
With no reason to disbelieve him, Gauselmann UK’s managing director Sascha Blodau has spoken out recently to say that having explained the plan to various stakeholders, all have been very supportive of it.
Blodau says Gauselmann has spoken of the initiative to the Gambling Commission, YGAM, GamCare and Bacta, the amusement machine association.
The MD of the firm has been at pains to say that Gauselmann UK wants to make sure that it is establishing the highest standards possible, this is to deliver a safe gambling experience. These standards, Blodau says, are what all customers deserve and especially those who may need additional support.
Blodau has also moved to say that the aim of his branch of the company, in everything it does including in customer service, games design and everything else, is to be the very best in the business.
The managing director is concerned about these areas, as well as how customers visiting any of the company’s 160 Merkur Cashino AGC’s see the business.
Blodau has mentioned he feels that, when it comes to protecting any vulnerable players as well as the mercifully small amount of those who experience problems from low-stake betting, the company can never quite do enough.
He wants to aim for the very highest standards possible, and we can all applaud that as, when implemented by firms themselves and not seen as some punishment, the recognition of the need to improve social responsibility can only be a good thing.
As always, we await with interest how this affects Gauselmann in the UK soon.