Becoming Great: What Corporate Social Responsibility Can Bring to the iGaming Industry
In 2017, Erik Bergman became a multimillionaire thanks to the success of his first company. While that might mean an early retirement for most people, Bergman has never been one to rest on his laurels, and he created Great.com not long after. First founded in 2018, Great.com is part of a new generation of businesses that put social responsibility and ethics at the heart of what they do. Great is an affiliate site with a difference, pledging to support charitable causes and help make a positive contribution to the world.
What is Corporate Social Responsibility?
Corporate social responsibility is when a company commits to a philanthropic goal, helping to better the world around them rather than solely focusing on profits. In the modern world, social responsibility is becoming increasingly important. People are more likely to do business with companies they trust, and corporate social responsibility is an excellent way to earn the trust of consumers and other organisations.
With the majority of businesses focusing on profits, sometimes at the expense of the environment or society, it’s good to see a shift in attitudes from some major companies. Social and environmental issues can affect anyone, and companies have a responsibility to reduce the impact of their operations. Climate change, in particular, is an important topic for us to consider, and green initiatives are being adopted voluntarily by some of the world’s largest companies.
What Does Great.com Do?
Erik Bergman founded Great.com with the intention of becoming the most trusted affiliate site in the world. As an affiliate site, it ranks and reviews casinos for users to make an informed decision about which site they should sign up to. What makes Great unique compared to other affiliate sites in the market is that it donates 100% of its profits to help save the climate.
To date, the site has donated approximately €1,000,00 to charities like the Clean Air Task Force and Founders Pledge. In addition to charitable contributions, Great also hosts a charity podcast that aims to raise awareness of charitable causes. The Great podcast introduces listeners around the world to influential people and great causes that they can get involved in.
Understandably, Great.com has received a lot of attention for this unique business model. The site has been featured in the media by organisations such as Forbes, Business Insider and Yahoo Finance, helping to bring new audiences to the site as well as delivering a positive impact on those who read about it. The long-term goal of Great.com is to expand beyond iGaming, moving into other affiliate markets while still continuing to contribute all of its profits to causes that will help make a difference to the world.
How Corporate Social Responsibility Can Help the iGaming Industry
The iGaming industry sometimes gets a bad rep in the media, with a lot of stories focusing on irresponsible gambling and the potential harm that can come from an unregulated market. This reputation has improved over the years, but if iGaming companies focus on corporate social responsibility, they can build trust with the media as well as consumers.
Affiliate sites and gambling sites both need to be trusted by consumers, and donating to charitable causes can be a highly effective way to develop that trust. While iGaming sites don’t need to donate 100% of their profits as Great does, they can benefit from supporting meaningful causes while also helping to improve the world.
Great could well be a pioneer in creating a more sustainable and socially conscious iGaming industry, one that’s well trusted and respected by the media and consumers alike. If more companies follow suit in supporting social and environmental causes, it could be the start of something great.